Registration & Membership
The core member-engagement KPI: how well qualified educators complete First Book registration.
Core KPI
Registration Completion Rate
64.0%
4.2%Share of started registrations that reach membership-qualified status.
vs. prior period: 61.4
Avg. Time to Complete
4m 02s
5.5%Registrations Started
11K
6.4%Registrations Completed
6.8K
8.7%Mobile Completion
49.3%
Mobile share of completions
Desktop Completion
53.4%
Desktop share of completions
Registration funnel
Start → account creation → membership qualification
Registration started
10,638
Account created
82.5% pass-17.5% drop8,775
Membership qualification
77.6% pass-22.4% drop6,808
Sign-ups by source
Acquisition channels driving completed registrations
First-visit vs. return-visit registration
Completion rate by visit type
First-visit2.9K completed · 61.1% completion
Return-visit3.9K completed · 77.2% completion
Detailed Page-Path Analysis
Phase 2—
Pre-registration paths and content influencing sign-up.
FAQ / Tooltip Impact
Phase 2—
Effect of help content on completion rate.
Phase 2
Page-path and FAQ-impact analysis unlock in Phase 2 once event-level tracking is deployed across the registration flow.