Executive Overview
How First Book US is performing across fundraising, membership & eCommerce, and community engagement.
Goal 1 · Fundraising
Total Donations
2.8K
0.7%$193,830 donation revenue
Estimated — pending donation-platform confirmation.
vs. prior period: 2,750
Goal 2 · Membership & eCommerce
Total Conversions
9.9K
3.9%Sign-ups + marketplace purchases combined
vs. prior period: 9,523
Goal 3 · Engagement
Active Community Members
84K
3.5%34K community sessions in range
vs. prior period: 81,604
Total Users
289K
0.7%Total Sessions
447K
14.1%Overall Conv. Rate
2.21%
9.1%Donation Revenue
$193,830
2.2%Estimated — pending donation-platform confirmation.
Conversions over time
Sign-ups, donations, and marketplace purchases
Conversions by channel
Top acquisition channels driving outcomes
Fundraising
2.8K donations
$193,830 estimated revenue
Membership & eCommerce
315 marketplace orders
64.0% registration completion
Engagement
84K active community members
34K community sessions
Blended Cross-Channel ROI
Phase 23.87×
16.2%Modeled return across paid + earned channels — unlocks with attribution roadmap.
Roadmap note
Tiles marked Phase 2 represent future-scope measurement that activates with deeper data sources (donation-platform integration, member-data export, and blended attribution modeling). They're shown here so leadership can see the full picture of what becomes possible.