Marketplace Funnel
End-to-end shopping funnel from sign-up through purchase, with category and device insight.
eCommerce
Shopping-Funnel Completion Rate
4.6%
4.5%From sign-up to completed purchase across the marketplace.
vs. prior period: 4.4
Total Orders
315
7.5%Avg. Order Value
$47
2.2%Cart Abandonment
64.6%
2.7%Repeat Purchase Rate
Phase 222.5%
0.9%Product View → Purchase
Phase 2—
Per-SKU view-to-purchase ratios.
Shopping funnel
Sign-up → browse → add-to-cart → checkout → purchase
Sign-up
6,808
Browse
52.9% pass-47.1% drop3,599
Add to cart
26.9% pass-73.1% drop968
Checkout
59.8% pass-40.2% drop579
Purchase
54.4% pass-45.6% drop315
Device completion
Order completion rate by device
Desktop183 orders · 7.22%
Mobile113 orders · 4.82%
Tablet19 orders · 5.96%
Top categories by traffic
Marketplace sessions by category
Category conversion
Conversion rate by category
Phase 2
Cart-edit depth, promo-code usage, AOV segmentation, and repeat-purchase / LTV analysis arrive in Phase 2 alongside enriched product-event tracking.