Donor Funnel & Attribution
Donation conversion, gift behavior, and where donors come from.
Fundraising
Donation Conversion Rate
18.00%
4.7%Donation revenue: $193,830
Estimated — pending donation-platform confirmation.
vs. prior period: 17.19
Donation Revenue
$193,830
2.2%Estimated — pending donation-platform confirmation.
Total Donations
2.8K
0.7%Avg. Gift Size
$70
4.5%New Donors
1.1K
5.8%Donation funnel
Donate-button click → form open → form started → completion
Donate-button click
15,383
Donation form open
59.0% pass-41.0% drop9,078
Form started
72.6% pass-27.4% drop6,591
Donation completed
42.0% pass-58.0% drop2,769
Donations by source
Channels driving completed donations
Gift size distribution
Donations bucketed by amount
Lapsed-Donor Reactivation
Phase 2—
Surfaces donors who haven't given in 12+ months and reactivation campaign lift.
Sustainer / Recurring Cohorts
Phase 2—
Recurring giving retention curves and lifetime value by cohort.
Phase 2
Sustainer cohorts and lapsed-donor reactivation activate when First Book's donation platform data is integrated alongside GA4 — same UI, deeper signal.